Cognitive Theory
By Courtney Taylor

Albert Bandura defines the cognitive theory of social skills as providing an agentic conceptual framework within which to examine the determinants and mechanisms of such effects. This theory also states that people are self-developing, proactive, self-regulating, and self-reflecting.
· Self-developing- growing and evolving one’s self in social situations
· Proactive-serving to prepare for, intervene in, or control an expected occurrence or situation, esp. a negative or difficult one; anticipatory
· Self-regulating – adjusting, ruling, or governing itself without outside interference; operating or functioning without externally imposed controls or regulations
· Self-reflecting- introspection of one’s self

How the cognitive theory can be implemented in the Business Ed classroom:
While computer training is widely recognized as an essential contributor to the productive use of computers in organizations, very little research has focused on identifying the processes through which training operates, and the relative effectiveness of different methods for such training. According to Social Cognitive Theory, watching others performing a behavior, in this case interacting with a computer system, influences the observers' perceptions of their own ability to perform the behavior, or self-efficacy, and the expected outcomes that they perceive, as well as providing strategies for effective performance. The findings provide only partial support for the research model. Self-efficacy exerted a strong influence on performance in both models. (Compeau & Higgins, 1995, pg.1)

Links to other resources:
Works Cited:
Bryant, Jenning, & Oliver, Mary Beth. Media effects: Advances in theory and research. (2008). Retrieved on November 9, 2009 from:
Compeau, Deborah R., & Higgins, Christopher A. Application of social cognitive theory to training for computer skills. (1995). Retrieved on November 9, 2009 from: